iDetroit encourages you to attend LOVELAND’s Big Inch Block Party. On Saturday, July 17th, at sundown (approx 9:06pm) and going until people get tired, LOVELAND kindly takes over the Downtown Synagogue and plans to spill into Cafe D’Mongo’s Speakeasy in downtown Detroit as the crowd gets bigger.
Headed by Jerry Paffendorf – an expatriate from Silicon Valley by way of New Jersey, LOVELAND is building a fun and interactive way to buy actual real estate in the city of Detroit. Leveraging social media tools and innovative green technologies, they have been selling square inches of the city, which makes the cheapest and most expensive real estate you can buy. The Big Inch Block Party is a fundraiser for LOVELAND, but also a way to say thanks to the community that they have been serving and looking to serve more. Now is your chance to buy your first inch of Detroit for only one dollar ($1) and it’s an interactive process, so that means you can tweet that you bought a piece of the city.
Come be a part of Detroit history and invest in our humble city. Be sure to RSVP on Facebook as well as share this across your social networking profiles.
In addition to owning a (possibly your first) square inch of Detroit, you can witness:
- Food and drinks (afforded by sponsors – Betaworks and McClure’s Pickles)
- Immersive video projections by Dan Land (who happens to have worked on Insane Clown Posse’s Miracles video — F’ing inches… how do they work??)
- DJing by Greg Baise
- Live music by Lightning Love, The Reelers, The Band of Lovies, and the Detroit Party Marching Band
- Live giant painting of the whole scene by Marianne Audrey Burrows
- Time-lapse recording of the entire party via Project Lemon Battery
- Personal video recording booth
- Tiny land
- “Inchvestors”
- Cool peoples
- Further surprises
We hope to see you there!
Also, please peruse the LOVELAND blog and follow them on Twitter at @makeLOVELAND, where they showcase all the cool projects they have created and curated, like this 8-bit interactive map of Detroit.





It’s an exciting time to be involved with social media and technology here in Detroit. We are now home to some of the most engaging and interactive conferences in the Midwest. The regular social media meetups and tweetups are attracting large groups of like-minded individuals on a consistent basis. Our numbers are growing and everyone is hungry for more.